• Competitive tech hiring markets are redefining hiring processes
  • Candidates are evaluating company culture, employee recognition, and growth potential
  • Recruitment branding effectively showcases these elements to prospective hires
  • Communicate employee value propositions and inspire candidates to stay with trust, patience, and a clear path for growth.

 

Tech recruiter in a suit smiling at his desk

With the competitiveness of the tech hiring landscape, simply putting out a job description isn’t enough anymore for companies to successfully recruit talented tech employees. Top candidates want to know what your brand stands for, how you treat your employees, and how much they can grow. Tech recruitment branding helps convey this information and attract candidates who can grow your business.

Successfully Showcasing Company Culture

When planning your tech employer branding strategy, highlight relatable and visible elements of your company culture. 

  • Harness Social Media

    Use official social media handles to showcase behind-the-scenes snippets from team meetings, company retreats, coffee breaks, coding jams, and more.

  • Employee Success Stories

    Employee recognition and success stories show that you care about growth and convey genuine investment in employee advancement. Letting your current team members share their own stories also lends authenticity to your tech recruitment branding. 

  • Transparency

Be transparent about your leadership style, challenges, and company values. Sharing authentic voices is more effective than overly polished marketing. 

Employee Value Proposition (EVP)

Smiling employees gathered around wooden table with laptops

Defining and communicating your EVP will help candidates understand what makes working at your company uniquely rewarding. Attracting talented tech hires means clarifying what you can offer beyond a lucrative salary.

Your EVP could highlight features that speak to the aspirations of tech talent. Here are some features to consider communicating through your branding for tech recruitment.

  • Growth opportunities 
  • Flexible work setups
  • Work-life balance
  • Wellness and mental health support 
  • Diversity and inclusion
  • Tech stack and innovation exposure

Consistently share this communication across your brand’s careers page, through job descriptions, during interviews, and on employer review platforms to reach a wide audience.

Building a Strong Tech Employer Brand

To take your employer branding up a notch, build long-term brand appeal with these strategies:

  • Engage With Developer Communities

    Define a presence for your brand in online communities like GitHub, Stack Overflow, and Reddit where developers are likely to come across your company and engage.

  • Host Events or Sponsor Them 

    From tech talks to meetups and workshops, you can either host or sponsor them. This builds a positive image of your brand, associating it with forward-looking ideas and stimulating events.

  • Accessible Website Page

    Make sure your website is being used wisely, with a demarcated “Work With Us” page that offers clear testimonials and visuals.

  • Smooth Candidate Experience

    Even if you don’t end up hiring someone, simply ensuring that they’ve had a smooth and respectful experience goes a long way towards reinforcing your tech recruitment branding.

It’s important to remember that a strong tech employer brand isn’t just about the perks—and when done right, it doesn’t just attract talent—it inspires them to stay. Build a strong employer brand to attract top tech talent today. The technology workforce consultants at Harvey Nash can help.

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