Are You Assembling the Avengers While The Moment Passes?

For his last documentary, David flew a sound engineer and a TV production crew to a dry lake bed in the Nevada desert, just to record his footsteps and a passing car. Four hotel rooms, two cities, one soundscape. Most stories can’t wait for that kind of operation, and most opportunities won’t.

Owen Grover, General Manager USA at Nomono, knows the trade-off well: when an interview subject becomes available at the last minute, waiting to assemble the full team can mean missing the moment altogether. It’s a dilemma every tech leader will recognise, whether the prize is a story, a pilot or a product launch.

Together they unpack when a lean kit beats a full squad, why video has proved additive rather than a threat to audio, and where AI should stop: the audience and the creators should always be human.

Press play before you call in the cavalry.